TODAY YouTube Stats

@today · News & Politics · Updated Nov 6, 2026

TODAY channel overview

TODAY (@today) is a YouTube channel in the News & Politics niche created in 2013. It has 5.1M subscribers and 4.5B total views across 57K videos, an average of 79K views per video over its lifetime.

Its last 30 uploads averaged 6.9K views, and a typical video (the median) gets 9.8K views. Over the last 12 months, TODAY published 368 videos (32% Shorts), and 79 of them (21%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 12 days, TODAY gained 0 subscribers and 18M views, about 1.5M views a day.

How much does TODAY make?

Returbe estimates TODAY's YouTube ad revenue at $77K – $310K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $1.51 to $6.02, typically $3.01, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $3K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

TODAY publishes about 399.7 videos a month. Based on its last 100 uploads, its most common upload day is Thursday (32% of uploads), usually around 13:00 UTC. The last video went out on Nov 6, 2026.

TODAY's best outlier videos

An outlier is a video that beats the channel's own typical views. These are TODAY's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• Kornacki: Why the Midterm Election Results Are Historic814K views · Nov 5, 202682.7× typical views
• Steve Kornacki Breaks Down Final Numbers as Voters Head to Polls608K views · Nov 3, 202661.8× typical views
• Steve Kornacki on the States to Watch With Midterms 1 Week Out540K views · Oct 27, 202654.9× typical views
• Learjet Crashes Near West Palm Beach, Killing All 9 Onboard517K views · Nov 2, 202652.5× typical views
• Abdul El-Sayed Talks Historic Win in Michigan on TODAY510K views · Nov 4, 202651.9× typical views
• Contenders Emerge for 2028: Vance, Newsom, Ossoff, Haley, More393K views · Nov 5, 202639.9× typical views
• Nikki Haley's Message to Republicans and Democrats After Midterm Election431K views · Nov 4, 202629.5× typical views
• Tech Stocks Plummet; Hackers Steal Over $6B in Cryptocurrency258K views · Oct 30, 202626.2× typical views

Latest videos

5 of TODAY's last 30 uploads did at least 1.5× the channel's typical views.

• Gov. Gavin Newsom Commutes All 548 California Death Sentences182 views · Nov 6, 20260× typical views
• How One Family is Bringing Joy to St. Jude Through Art213 views · Nov 6, 20260× typical views
• Which Viral Skin Care Ingredients Are Worth it and Which to Skip320 views · Nov 6, 20260× typical views
• Holiday Shopping Scams: How AI is Changing the Game476 views · Nov 6, 20260× typical views
• Suspect in Citibank Shooting Was Outraged Over $2,500 Debt1.5K views · Nov 6, 20260.2× typical views
• Nithya Raman Defeats Karen Bass in Los Angeles Mayor’s Race1.1K views · Nov 6, 20260.1× typical views
• Giant Pandas Set to Make Their Public Debut at Zoo Atlanta460 views · Nov 6, 20260× typical views
• Martha Stewart Apologizes for Halloween Costume: ‘I Was Stupid’5.6K views · Nov 6, 20260.6× typical views
• Gov. Gavin Newsom Commutes All 548 California Death Sentences3.3K views · Nov 6, 20260.2× typical views
• Democrats Maintain Narrow Lead in Mississippi and Alaska6.3K views · Nov 6, 20260.6× typical views

The News & Politics niche on YouTube

In the last 30 days, Returbe tracked 55K videos from 814 channels in this niche. 18% of them reached 3× their channel's typical views, and a typical long video got 15K views. Estimated RPM for the niche: $2 to $8.

Smaller channels breaking out in this niche right now: ESdiario TV (117K subs, best video 51×), BNN Bloomberg (188K subs, best video 114.3×), M6 Info (315K subs, best video 48.3×), CP24 (383K subs, best video 24.9×), OKDIARIO (290K subs, best video 104.6×), NBC Montana (107K subs, best video 1378.9×).

Channels similar to TODAY

• NowThis Impact5.3M subscribers · 24K typical views
• Global News4.9M subscribers · 25K typical views
• Brian Tyler Cohen5.3M subscribers · 505K typical views
• PBS NewsHour5.4M subscribers · 34K typical views
• CBC News4.8M subscribers · 30K typical views
• Good Morning America5.5M subscribers · 10K typical views
• LiveNOW from FOX5.6M subscribers · 103K typical views
• Tucker Carlson5.8M subscribers · 685K typical views
• Candace Owens6.1M subscribers · 365K typical views
• 60 Minutes4.2M subscribers · 109K typical views
• News246.3M subscribers · 7.1K typical views
• Megyn Kelly4.2M subscribers · 100K typical views

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with TODAY or YouTube.