This Morning YouTube Stats

@thismorning · Comedy & Memes · Updated Nov 6, 2026

This Morning channel overview

This Morning (@thismorning) is a YouTube channel in the Comedy & Memes niche created in 2007. It has 2.5M subscribers and 2.5B total views across 17K videos, an average of 141K views per video over its lifetime.

Its last 30 uploads averaged 54K views, and a typical video (the median) gets 48K views. Over the last 12 months, This Morning published 83 videos (8% Shorts), and 7 of them (8%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 9 days, This Morning gained 0 subscribers and 3.9M views, about 433K views a day.

How much does This Morning make?

Returbe estimates This Morning's YouTube ad revenue at $16K – $66K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $1.14 to $4.73, typically $2.46, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $2.5K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

This Morning publishes about 90.2 videos a month. Based on its last 83 uploads, its most common upload day is Thursday (24% of uploads), usually around 15:00 UTC. The last video went out on Nov 6, 2026.

This Morning's best outlier videos

An outlier is a video that beats the channel's own typical views. These are This Morning's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• Pete & Sophie Share Their Favourite TV Moments From Gogglebox | This Morning414K views · Oct 16, 20268.6× typical views
• ‘My Mystery Lump Was a Surprise Baby’ | This Morning291K views · Oct 20, 20266× typical views
• How to Dry Your Clothes Indoors Without a Tumble Dryer | This Morning246K views · Nov 3, 20265.1× typical views
• It's officially Friday chaos when Alison Hammond can't stop laughing! 😂❤️94K views · Oct 16, 20264.8× typical views
• POV: You're Teri Hatcher and every British person keeps asking if you're alright! 😂82K views · Oct 27, 20264.2× typical views
• Miranda Hart Addresses Rumours of a Miranda Comeback! | This Morning193K views · Oct 29, 20264× typical views
• ‘My Neighbour Watched Me Naked From His Window!’ | This Morning169K views · Oct 15, 20263.5× typical views
• Luke Thompson Spent Two Days Filming THAT Bridgerton Bath Scene! | This Morning142K views · Oct 20, 20262.9× typical views

Latest videos

8 of This Morning's last 30 uploads did at least 1.5× the channel's typical views.

• Jazz Legend Gregory Porter Talks UK Tour & Royal Albert Hall Residency | This Morning3.1K views · Nov 6, 20260.1× typical views
• Brenda Edwards on Keeping Jamal Edwards' Legacy Alive | This Morning8.9K views · Nov 6, 20260.2× typical views
• Vanessa Feltz on Her Disturbing Encounter With Russell Brand | This Morning's View99K views · Nov 6, 20262× typical views
• The Best Tights to Keep You Warm This Winter | This Morning36K views · Nov 5, 20260.7× typical views
• Anton Du Beke Reflects On Childhood & His Friendship with Bruce Forsyth | This Morning16K views · Nov 5, 20260.3× typical views
• 'He is my hero.' ❤️ Will Mellor reflects on his complicated relationship with his late father.13K views · Nov 5, 20260.6× typical views
• Will Mellor Gets Emotional Remembering His Late Father | This Morning20K views · Nov 5, 20260.4× typical views
• 'I’m Scarred For Life After Being Set Alight By A Garden Bonfire' | This Morning15K views · Nov 5, 20260.3× typical views
• Donald Trump Suffers Major Blow in US Midterm Elections | This Morning's View46K views · Nov 5, 20261× typical views
• Should You Give Up Your Tube Seat for a Child? | This Morning's View51K views · Nov 4, 20261.1× typical views

The Comedy & Memes niche on YouTube

In the last 30 days, Returbe tracked 12K videos from 804 channels in this niche. 17.8% of them reached 3× their channel's typical views, and a typical long video got 47K views. Estimated RPM for the niche: $1.2 to $5.

Smaller channels breaking out in this niche right now: Adictos Al Trap (216K subs, best video 39.9×), Patrick Custer (32K subs, best video 404.4×), gningbo (84K subs, best video 2014.8×), Theo Rogan Shorts (436K subs, best video 22.1×), EpsilonnEdit (18K subs, best video 41.9×), WearTheGag (89K subs, best video 63.7×).

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Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with This Morning or YouTube.