UFC YouTube Stats

@ufc · Sports · Updated Nov 7, 2026

Subscribers

23M

Total views

13B

Videos

27K

54.3 / month

Est. monthly earnings

$15K – $55K

RPM $1.31–$4.71

Avg. views (last 30)

168K

Typical views

91K

median per video

Avg. video length

17 min

Channel age

20 years

since Mar 4, 2006

UFC channel overview

UFC (@ufc) is a YouTube channel in the Sports niche created in 2006. It has 23M subscribers and 13B total views across 27K videos, an average of 482K views per video over its lifetime.

Its last 30 uploads averaged 168K views, and a typical video (the median) gets 91K views. Over the last 12 months, UFC published 50 videos (46% Shorts), and 10 of them (20%) reached at least 3× the channel's typical views.

How much does UFC make?

Returbe estimates UFC's YouTube ad revenue at $15K – $55K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $1.31 to $4.71, typically $2.36, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $2.4K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

UFC publishes about 54.3 videos a month. Based on its last 48 uploads, its most common upload day is Sunday (38% of uploads), usually around 02:00 UTC. The last video went out on Nov 6, 2026.

Mon

Tue

Wed

Thu

Fri

Sat

Sun

UFC's best outlier videos

An outlier is a video that beats the channel's own typical views. These are UFC's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

Latest videos

13 of UFC's last 30 uploads did at least 1.5× the channel's typical views.

The Sports niche on YouTube

In the last 30 days, Returbe tracked 38K videos from 1.2K channels in this niche. 17.2% of them reached 3× their channel's typical views, and a typical long video got 24K views. Estimated RPM for the niche: $2.5 to $9.

Smaller channels breaking out in this niche right now: Victor Foot (57K subs, best video 419.4×), Cam 23 (155K subs, best video 2195.7×), MATHIS FOOTBALL (103K subs, best video 607.2×), NFL on FOX (287K subs, best video 53×), DAZN Fútbol (390K subs, best video 91.4×), CBS Sports Golazo - Europe (142K subs, best video 158.5×).

Channels similar to UFC

See every outlier from UFC and its niche

Returbe tracks this channel daily: full video history, similar channels, and the videos breaking out in its niche this week.

Try Returbe free

Frequently asked questions

How many subscribers does UFC have?

UFC has 23M subscribers on YouTube and 13B total views across 27K videos (Returbe data, updated Nov 7, 2026).

How much does UFC make on YouTube?

Returbe estimates UFC's YouTube ad revenue at $15K – $55K per month, based on recent views and an RPM of about $1.31–$4.71 per 1,000 views for this niche and audience. Sponsorships, merch and memberships are not included.

How often does UFC upload?

UFC uploads about 54.3 videos a month, most often on Sunday. The last upload was on Nov 6, 2026.

What is UFC's best performing video?

"ref stood him up? #ufcvegas123" is UFC's biggest outlier: 2M views, 29.7× the channel's typical views.

What channels are similar to UFC?

Channels similar to UFC include Sony Sports Network, DAZN Boxing, That's why MMA!, Premier Boxing Champions, ESPN MMA.

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with UFC or YouTube.

Find your next video ideas

Returbe spots the videos doing 3x, 10x, 50x their channel's average, every day.

Start for free