Victoria's Secret YouTube Stats

@victoriassecret · Beauty & Fashion · Updated Nov 6, 2026

Victoria's Secret channel overview

Victoria's Secret (@victoriassecret) is a YouTube channel in the Beauty & Fashion niche created in 2006. It has 5.4M subscribers and 550M total views across 847 videos, an average of 649K views per video over its lifetime.

Its last 30 uploads averaged 81K views, and a typical video (the median) gets 133K views. Over the last 12 months, Victoria's Secret published 88 videos (74% Shorts), and 22 of them (25%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 17 days, Victoria's Secret gained 110K subscribers and 122M views, about 7.2M views a day.

How much does Victoria's Secret make?

Returbe estimates Victoria's Secret's YouTube ad revenue at $122K – $486K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $0.81 to $3.23, typically $1.62, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $1.6K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Victoria's Secret publishes about 95.6 videos a month. Based on its last 87 uploads, its most common upload day is Tuesday (30% of uploads), usually around 14:00 UTC. The last video went out on Nov 4, 2026.

Victoria's Secret's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Victoria's Secret's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• Always with that body-ody-ody, Megan Thee Stallion!1.9M views · Oct 19, 202626.9× typical views
• One word: Iconic.924K views · Oct 20, 202613.3× typical views
• A Bombshell by any other name would smell as sweet as Anok.896K views · Oct 20, 202612.9× typical views
• A combined 41 years on the runway? Piece of cake. Congrats to Adriana Lima and Alessandra Ambrosio858K views · Oct 20, 202612.4× typical views
• We’ll never get over Dylan Sprouse’s support for his wife.806K views · Oct 19, 202611.6× typical views
• Megan Thee Stallion’s Body Performance at the Victoria’s Secret Fashion Show | Victoria’s Secret1.4M views · Oct 20, 202610.8× typical views
• KATSEYE’s Performance of Animal at the Victoria’s Secret Fashion Show | Victoria’s Secret1.4M views · Oct 20, 202610.2× typical views
• No, Barbara is literally mother.689K views · Oct 19, 20269.9× typical views

Latest videos

7 of Victoria's Secret's last 30 uploads did at least 1.5× the channel's typical views.

• You’re invited to the ultimate PJ party with the most iconic cast.17K views · Nov 4, 20260.3× typical views
• A little preview of what’s behind the doors. Meet the Bombshell Advent Calendar, available now.97K views · Nov 2, 20261.4× typical views
• Just landed: Limited-Edition Bombshell Desire.28K views · Oct 28, 20260.4× typical views
• Just launched: The Holiday Collection | Victoria's Secret100K views · Oct 28, 20260.8× typical views
• New launch: Bombshell Desire Eau de Parfum | Victoria's Secret31K views · Oct 28, 20260.2× typical views
• Introducing our holiday collection, packed with styles that bring shiny, comfy, and festive fun.36K views · Oct 28, 20260.5× typical views
• In the words of Pat McGrath, the glam really was all about that full-body glow.51K views · Oct 28, 20260.7× typical views
• Anyone else dreaming of having this glow daily? Mishel, you really did your thing.24K views · Oct 28, 20260.4× typical views
• Get That Angel Glow with Mishel Chernyavskiy | Victoria’s Secret48K views · Oct 27, 20260.4× typical views
• Tips and tricks to unlock the Bombshell blowout? Guido Palau, the legend that you are.59K views · Oct 27, 20260.8× typical views

The Beauty & Fashion niche on YouTube

In the last 30 days, Returbe tracked 2.8K videos from 517 channels in this niche. 12.8% of them reached 3× their channel's typical views, and a typical long video got 49K views. Estimated RPM for the niche: $2.5 to $10.

Smaller channels breaking out in this niche right now: Yazmin Adalynn (109K subs, best video 129.7×), Dama Xe (380K subs, best video 69.4×), StopNFade (220K subs, best video 734.8×), Beautixthetic (5.3K subs, best video 277.8×), CELEB PICK US (6.8K subs, best video 23.8×), Eli (267K subs, best video 41.2×).

Channels similar to Victoria's Secret

• Brooklyn and Bailey7.5M subscribers · 630K typical views
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• NEN FAM3.7M subscribers · 1.2M typical views
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• Nisha Noelle2M subscribers · 187K typical views
• Mamiseelen1.6M subscribers · 172K typical views
• Marie1.6M subscribers · 155K typical views
• Tara Michelle1.3M subscribers · 138K typical views
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• Lydia Elise Millen1M subscribers · 143K typical views

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Victoria's Secret or YouTube.