What YouTube data teaches us

Outliers, niches, titles, thumbnails: analyses drawn from millions of videos, and how to use them.

October 30, 202612 min read

YouTube's new monetization rules for 2027: 8,000 watch hours, the 10M Shorts pool rule, and what to do now

YouTube doubles the Partner Program bar on February 1, 2027 (8,000 watch hours or 20M Shorts views), adds a 10M-views rule to earn from the Shorts pool, changes Premium revenue sharing and tests a $20 payout. Every change, sourced, plus Returbe data on which channels are affected.

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