What YouTube data teaches us
Outliers, niches, titles, thumbnails: analyses drawn from millions of videos, and how to use them.
5 min read
How to analyze your YouTube competitors: a 7-step framework
Subscriber counts tell you almost nothing. Here's a 7-step method to analyze YouTube competitors: who they really are, what works for them, how often they post, what they earn and where they leave gaps.
Read the article7 min read
How to find small YouTube channels that are growing fast (and what they have in common)
We tracked the subscriber counts of 2,600 YouTube channels between 1,000 and 100,000 subscribers. 22% are growing more than 10% a month. Here's how to find them, and what the fast ones do differently.
5 min read
How to find trending topics on YouTube before everyone else (7 methods)
YouTube's Trending page shows what already exploded. Here are 7 ways to spot rising topics early, including the one we use at Returbe: words that suddenly appear in outlier titles.
6 min read
How to find YouTube outlier videos: a step-by-step method (with real examples)
Only 13% of YouTube videos reach 3× their channel's normal views, and under 4% reach 10×. Here's how to find those outlier videos in any niche, by hand or with a tool, and how to turn them into video ideas.
5 min read
YouTube channel research: the complete guide (niche, competitors, ideas, packaging)
Everything you need to research a YouTube channel before and after you start: choosing a niche, measuring competition, analyzing competitors, finding outlier ideas, spotting trends and checking the money. With data from 80,000 videos.