Like Nastya YouTube Stats

@likenastyaofficial · Kids & Family · Updated Nov 11, 2026

Like Nastya channel overview

Like Nastya (@likenastyaofficial) is a YouTube channel in the Kids & Family niche created in 2016. It has 133M subscribers and 124B total views across 1.1K videos, an average of 110M views per video over its lifetime.

Its last 30 uploads averaged 9.5M views, and a typical video (the median) gets 7.8M views. Over the last 12 months, Like Nastya published 35 videos (11% Shorts), and 4 of them (11%) reached at least 3× the channel's typical views.

How much does Like Nastya make?

Returbe estimates Like Nastya's YouTube ad revenue at $25K – $151K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $0.5 to $2.98, typically $1.49, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $1.5K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Like Nastya publishes about 13 videos a month. Based on its last 35 uploads, its most common upload day is Monday (20% of uploads), usually around 00:00 UTC. The last video went out on Nov 11, 2026.

Like Nastya's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Like Nastya's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• Nastya and funny DAY with family51M views · Aug 13, 20266.5× typical views
• Nastya's friends are making healthy ice cream41M views · Aug 13, 20265.3× typical views
• Nastya and her friends come up with the most creative ideas DIY30M views · Jul 14, 20263.8× typical views
• Nastya and Stacy teach the importance of drinking water28M views · Oct 12, 20263.6× typical views
• Nastya and Evelyn - school competition22M views · Oct 12, 20262.8× typical views
• Nastya turned into a DOLL to teach Stacy19M views · Oct 21, 20262.4× typical views
• Nastya and Friends create creative hairstyles15M views · Jul 14, 20261.9× typical views
• Nastya hosts the Boys vs. Girls TV show13M views · Sep 12, 20261.7× typical views

Latest videos

6 of Like Nastya's last 30 uploads did at least 1.5× the channel's typical views.

• Nastya comes up with creative solutions433K views · Nov 11, 20260.1× typical views
• which ages are right? 👀254K views · Nov 9, 2026
• Nastya and Stacy Open a Lemonade Shop1.7M views · Nov 8, 20260.2× typical views
• We just wanna stay fit #le_sserafim387K views · Nov 6, 2026
• Nastya and Stacy are playing Boo Salon1.6M views · Nov 5, 20260.2× typical views
• Nastya and friends are preparing treats for Halloween3.3M views · Nov 1, 20260.4× typical views
• Nastya and Invisible man joke9M views · Oct 30, 20261.2× typical views
• Nastya and her friends tackle the "Lawn Is Lava" problem5.1M views · Oct 28, 20260.7× typical views
• Nastya and a video about movie theater rules6.1M views · Oct 28, 20260.8× typical views
• Nastya Learns Ballet with Barbie!452K views · Oct 28, 20260.1× typical views

The Kids & Family niche on YouTube

In the last 30 days, Returbe tracked 3.3K videos from 570 channels in this niche. 13.9% of them reached 3× their channel's typical views, and a typical long video got 20K views. Estimated RPM for the niche: $0.5 to $3.

Smaller channels breaking out in this niche right now: SOS ma famille a besoin d'aide (304K subs, best video 58.3×), CokiFam (187K subs, best video 1266.3×), Télé Romance Éclatante (20K subs, best video 60.3×), theBricklz (31K subs, best video 24×), Coco ABC Preeschool (5.9K subs, best video 31.3×), Amy Shanel Art Dolls Nursery (7.5K subs, best video 33.6×).

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Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Like Nastya or YouTube.