SHEIN YouTube Stats

@sheinofficial · Beauty & Fashion · Updated Nov 6, 2026

SHEIN channel overview

SHEIN (@sheinofficial) is a YouTube channel in the Beauty & Fashion niche created in 2012. It has 853K subscribers and 18M total views across 900 videos, an average of 20K views per video over its lifetime.

Its last 30 uploads averaged 47K views, and a typical video (the median) gets 4.3K views. Over the last 12 months, SHEIN published 51 videos (80% Shorts), and 5 of them (10%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 13 days, SHEIN gained 1K subscribers and 75K views, about 5.8K views a day.

How much does SHEIN make?

Returbe estimates SHEIN's YouTube ad revenue at $22 – $83 per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $0.1 to $0.37, typically $0.2, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $200.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

SHEIN publishes about 2.2 videos a month. Based on its last 51 uploads, its most common upload day is Thursday (27% of uploads), usually around 12:00 UTC. The last video went out on Oct 28, 2026.

SHEIN's best outlier videos

An outlier is a video that beats the channel's own typical views. These are SHEIN's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• Tomorrow's theme day? Say less 📚 😊473K views · Aug 8, 202694.6× typical views
• Chaotic mornings 🤝 outfits that actually make sense.405K views · Aug 5, 202681× typical views
• Fits that are cute enough for class and comfy enough for recess! 😌 ✏️367K views · Aug 7, 202673.3× typical views
• Featuring a secure clasp & clever compartments for all your treasures41K views · Jul 24, 20268.3× typical views
• Clean hands & endless snacking while you scroll, type, or play 🥢💻16K views · May 7, 20263.3× typical views
• The makeup bag that doubles as a mini travel vanity for glam on the go 💋💄13K views · Jun 18, 20262.7× typical views
• Serving synchronized slaycay energy 👯🌊12K views · May 30, 20262.4× typical views
• SHEIN 101: One Dress, Infinite Vibes — The Story Behind The Scenes👗🧥8.9K views · May 13, 20262.1× typical views

Latest videos

9 of SHEIN's last 30 uploads did at least 1.5× the channel's typical views.

• Here comes a helping hand for your fave canned drinks 🙌3.1K views · Oct 28, 20260.6× typical views
• SHEIN 101：We Shipped Her a Surprisingly Small Package — Here's What Happened Next 🎃3.8K views · Oct 16, 20260.9× typical views
• BFCM Webinar: How to Prepare Your Store for Holiday Success1.2K views · Oct 8, 20260.3× typical views
• SHEIN 101: From Fashion Week to Repair Hacks—How Campus Life & Reused Style Shape You!👗💅6.9K views · Sep 16, 20261.6× typical views
• THE👏 FINALE👏 IS👏 HERE 🏆4.3K views · Aug 31, 20260.9× typical views
• after all the drama, the meltdowns, and the clock stress... it ALL comes down to the runway 🔥1.6K views · Aug 30, 20260.4× typical views
• yelling. crying. a model who's DONE. a stylist who's still recovering 😩2K views · Aug 29, 20260.5× typical views
• their stylist VANISHED with 30 mins to prep for the runway ⏳4K views · Aug 28, 20260.8× typical views
• SHEIN101: How SHEIN Checks Every Box—From Campus Essentials to Global Good Vibes4.7K views · Aug 24, 20261.1× typical views
• secret group chat = shady or smart? pick a side 🤨4.3K views · Aug 22, 20260.9× typical views

The Beauty & Fashion niche on YouTube

In the last 30 days, Returbe tracked 2.8K videos from 519 channels in this niche. 12.8% of them reached 3× their channel's typical views, and a typical long video got 49K views. Estimated RPM for the niche: $2.5 to $10.

Smaller channels breaking out in this niche right now: Yazmin Adalynn (109K subs, best video 129.7×), Dama Xe (380K subs, best video 69.3×), StopNFade (220K subs, best video 734.8×), Beautixthetic (5.3K subs, best video 277.8×), CELEB PICK US (6.8K subs, best video 23.9×), Eli (267K subs, best video 41.1×).

Channels similar to SHEIN

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• Gemma Louise Miles608K subscribers · 151K typical views
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• janelle dltr1.2M subscribers · 230K typical views
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• Elle Swift584K subscribers · 75K typical views

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with SHEIN or YouTube.