YSL Beauty YouTube Stats

@yslbeautyofficial · Beauty & Fashion · Updated Nov 6, 2026

YSL Beauty channel overview

YSL Beauty (@yslbeautyofficial) is a YouTube channel in the Beauty & Fashion niche created in 2010. It has 268K subscribers and 12M total views across 79 videos, an average of 148K views per video over its lifetime.

Its last 30 uploads averaged 63K views, and a typical video (the median) gets 11K views. Over the last 12 months, YSL Beauty published 53 videos (30% Shorts), and 13 of them (25%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 12 days, YSL Beauty gained 0 subscribers and 447K views, about 37K views a day.

How much does YSL Beauty make?

Returbe estimates YSL Beauty's YouTube ad revenue at $3.4K – $14K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $1.75 to $7, typically $3.5, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $3.5K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

YSL Beauty publishes about 6.5 videos a month. Based on its last 53 uploads, its most common upload day is Sunday (30% of uploads), usually around 14:00 UTC. The last video went out on Nov 5, 2026.

YSL Beauty's best outlier videos

An outlier is a video that beats the channel's own typical views. These are YSL Beauty's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• LIBRE Berry Crush | On Set with Sho Hirano691K views · Mar 5, 202690.1× typical views
• Libre Berry Crush | Campaign Film ft. Sho Hirano534K views · Mar 12, 202669.7× typical views
• SHO HIRANO X YSL BEAUTY GIFTING775K views · Dec 5, 202569.2× typical views
• YSL Lovenude | The Nude Lip Reinvented544K views · Mar 13, 202648.6× typical views
• Lash Latex Mascara | Campaign Film ft. Alex Consani519K views · Jan 2, 202646.3× typical views
• LIBRE Berry Crush | Campaign Film ft. Dua Lipa257K views · Jan 15, 202623× typical views
• The YSL Holiday Show Starring Sam Visser & Loli Bahia | YSL Beauty Holiday 2026223K views · Oct 12, 202619.9× typical views
• YSL Lovestore | Campaign Film ft. Dua Lipa166K views · Feb 17, 202614.8× typical views

Latest videos

12 of YSL Beauty's last 30 uploads did at least 1.5× the channel's typical views.

• Unboxing BLACK OPIUM Gift Set | A Floral Gourmand Fragrance for Her1.8K views · Nov 5, 20260.2× typical views
• How To Master The Lifted Blush Look | Makeup Tutorial by YSL Beauty4.2K views · Oct 29, 20260.6× typical views
• Unboxing MYSLF Gift Set | Best Long-Lasting Woody Floral Fragrance for Men3.8K views · Oct 26, 20260.5× typical views
• Behind the Scenes with Dua Lipa | LIBRE Santal Couture | YSL Beauty7.7K views · Oct 20, 20261× typical views
• Unboxing LIBRE Gift Set | Best Long-Lasting Floral & Vanilla Perfume4.4K views · Oct 19, 20260.6× typical views
• The YSL Holiday Show Starring Sam Visser & Loli Bahia | YSL Beauty Holiday 2026223K views · Oct 12, 202619.9× typical views
• YSL Beauty Advent Calendar 2026 | The First Glimpse24K views · Oct 5, 20263.1× typical views
• A Seat Reserved For You | YSL Beauty Holiday 20264.3K views · Oct 3, 20260.6× typical views
• An Exclusive Invitation | YSL Beauty Holiday 20264.9K views · Oct 2, 20260.6× typical views
• New Research: Warning Signs of Digital Abuse | Abuse Is Not Love by YSL Beauty5.8K views · Oct 2, 20260.5× typical views

The Beauty & Fashion niche on YouTube

In the last 30 days, Returbe tracked 2.8K videos from 520 channels in this niche. 12.7% of them reached 3× their channel's typical views, and a typical long video got 48K views. Estimated RPM for the niche: $2.5 to $10.

Smaller channels breaking out in this niche right now: Yazmin Adalynn (109K subs, best video 129.7×), Dama Xe (380K subs, best video 69×), StopNFade (220K subs, best video 713×), Beautixthetic (5.3K subs, best video 277.8×), CELEB PICK US (6.8K subs, best video 24.2×), PINK (154K subs, best video 31.7×).

Channels similar to YSL Beauty

• B/R Kicks271K subscribers
• Jindaoui1.3M subscribers
• L'Oréal Groupe39K subscribers · 722 typical views
• Prada Beauty23K subscribers · 26K typical views
• Christian Louboutin18K subscribers · 107K typical views
• Eli 267K subscribers · 75K typical views
• Alex260K subscribers · 94K typical views
• Bri & Fern292K subscribers · 78K typical views
• maybellinenewyork318K subscribers · 906 typical views
• StopNFade220K subscribers
• Janelle Zharmenova217K subscribers · 88K typical views
• LittleJBeauty343K subscribers · 46K typical views

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with YSL Beauty or YouTube.